Toyota Engages Hispanic Community Through Latino Newsroom

April 16, 2014
Torrance, Calif., April 16, 2014 – Building on its longstanding commitment to the Hispanic community, Toyota is increasing engagement even more with the launch of “Latino News” on the Toyota U.S.A. Newsroom.

The new section will offer Hispanic media and influencers:
  • Information about culturally relevant programs and events
  • Spanish-language releases about new Toyota products
  • Direct access to Toyota’s Latino social media channels
Redesigned for 2014, the Toyota USA Newsroom also lets users peruse the latest news through virtually any mobile device, share content across social channels, check out historic vehicle images and specify news they want to receive as email alerts.
Toyota has marketed to and engaged the Latino community for more than 20 years; it’s also been the leading automotive brand for the Hispanic market since 2004, according to data from automotive research firm Polk.

To read Toyota Latino news, go to

< back

You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.

Copyright Notice

All materials on this site are for editorial use only. The use of these materials for advertising, marketing or any other commercial purpose is prohibited. They may be cropped but not otherwise modified. To download these materials, you must agree to abide by these terms.